Change ambassadors.
My favourite change management activity.
Because it’s where change becomes real.
Real relationships.
Real people.
Real-life friction — not hypothetical assumptions.
And sometimes… a real resistor in the room.
That’s the moment I love the most:
when the energy shifts live — because someone finally feels heard, seen, and involved (instead of managed).
Why do change ambassadors matter in every change initiative?
Every transformation has a last-mile problem.
Leadership can announce a change.
But peers make it believable, doable, and sticky.
If you skip ambassadors, you’re betting on adoption through:
a slide deck
a townhall
a please read email
Good luck with that.
What do change ambassadors actually do?
✅ They turn broadcast into sensemaking.
What does this mean for me?” is where adoption is decided.
✅ They bring social proof and reduce fear.
People watch people — and follow trusted peers through networks, not org charts.
✅ They create a two-way channel.
Ambassadors are early sensors: friction, confusion, training gaps, political landmines — caught early, not in week 10.
✅ They scale support without burning out the core team.
Local coaching where the work happens beats central support any day.
✅ They make the change better, not just louder.
The best ambassadors don’t repeat messages — they improve the rollout with reality checks.
And finally, the help the business case (in plain terms)
✨ Faster adoption
✨ Better quality of usage (not just compliance)
✨ Lower hidden costs: rework, workarounds, delays, support overload
Building an effective ambassador network takes more than selecting a few enthusiastic volunteers — it needs intention, structure, and the ability to work with real dynamics in real time.
If you want to set yours up to actually drive adoption, I can partner with you to design the approach and run the first cycles through targeted facilitation and coaching.